IPEX 2010

Hannah Senior (pictured), Duraweld’s Managing Director, reviews this year’s IPEX event.

At IPEX, the once-every-four-years print extravaganza, it felt like the industry began to shrug off its’ ‘recession depression’ and look forwards.

One thing that caught my eye was a massive quote on Cannon’s stand which came from the Insight Report*: “It is neither run length nor time that is the primary factor in printing company revenue - it is job complexity. Print buyers place a higher value on jobs with complex binding, finishing or other services.” Of course, some might achieve this by taking print finishing in-house, but for most businesses with capital constraints and a need for ROI, this starts to look unattractive.

 
A smarter alternative is to work with specialists who can offer both expert guidance and ensure the final result delivers exactly what your customer wants. Together these elements create a strong argument for making Duraweld your partner for value-adding services. Our account handlers put real emphasis on helping you make your business more successful by working hand-in-hand to add value and win more business for your company. When was the last time you bounced ideas around with presentation experts?

*Source: The Insight Report 2008 by Prof Frank Romano

June 29, 2010 at 12:03 pm | Newsletter Summer 2010 | No comment