Lessons from a tatty Oyster Card Holder

A very tatty oyster card holder

What started as a functional protection for the touch-in touch-out oyster card has become something of a fashion statement. As I looked at my tatty London Underground issued Oyster Card holder (which as testament to its durability dates back to 2003) I realised that despite it’s appearance, it’s done its job pretty well. It’s not only protected the card, but I must have looked at it thousands of times.

Surely that’s a marketer’s dream, an opportunity to remind the holder about your brand at least four times a day as the average commuter winds their way to and from the office. Especially when these days the same style of travel card holder is used far beyond the Capital, with commuters on trains, buses and trams all around the country clutching similar things.

Of course, looking at some of the flashier versions other travellers were holding made me realise that mine is probably in need of an update, which makes it an ideal opportunity for someone other than London Underground to give me a clean, smart, new one.

Nice smart travel card holder!

So here’s the wakeup for all Marketing bods out there – it’s easier than ever to create customised travel card holders! Now Duraweld enables you to Build Your Own Travel Card Holder, it takes literally seconds to get a quote for or place an order for travel card holders that will promote your brand, cause or project. What other product is going to be carried around so religiously? What’s holding you back!

July 30, 2010 at 3:47 pm | Blog | 1 comment

One Response to “Lessons from a tatty Oyster Card Holder”

1. Sootomato says:

   September 3, 2010 at 10:22 pm

   Very Interesting!
   Thank You!